E: hello@thedifferentfolk.com
M: +44 7840866965
E: hello@thedifferentfolk.com
M: +44 7840866965
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Vivienne Shao’s universe collides pop culture with the weird and wonderful.
Strength and whimsy dance hand-in-hand. It echoes the boldness of Pop Art while flirting with the quirky, surreal narratives of Lowbrow. Shao reimagines feminine power. Her sassy portraits are populated by chimeric heroines – women as powerful spiders, agile leopards, or sporting mischievous tails. Guangzhou-born and London-based, she draws from cult film posters, the punch of 70s comics, the lurid glow of retro TV game shows, and the underworlds of games like Castlevania.
This journey began in her teenage years with 圆 Circle, a series of diary-like drawings. Built in these early years, her process begins with the chaos of sketching before moving to meditative colouring – all animated by her partner Bofan Liu. Her dedication to this vision has attracted a clientele that appreciates her unique voice. For Vivienne Westwood: a heroine in oversized pink gloves. For MTV: Street Fighter power unleashed – a stylish gut-punch, swift as Chun-Li’s kicks. Forget demure. Shao’s work is where femininity gets fantastical, fun and – of course – LOUD.
“I believe in following my creative intuition, even if it means walking a different path to others. It allows me to create truly authentic work.”
In partnership with animator Bofan Liu, Vivienne’s practice unfolds frame by frame - each one a finely tuned burst of punch and precision.
"I aim for that 'Uh? Oh!' reaction: a jolt of surprise followed by recognition."
Cute yet commanding, Shao’s characters seduce with bold colour, playful sass, and fashion choices that’s as intentional as their attitude.
Cool things, once or twice a month – or your time back.
07/09/26
Six years ago we started with a simple idea: artists come first. Not sometimes. Not when it’s convenient. Always.
Everything we did came from that. Every decision, every collaboration, every piece of work.
We built something around the people who make the work, not the people who sell it. A loose, global collective of individuals who didn’t fit neatly anywhere else, and were never meant to.
Difference wasn’t a problem to solve. It was the point. And the work only worked because we trusted the people making it. Completely. No interference. No bullshit.
To the artists: this was yours. It always was. Every project we’re proud of has your mark all over it. You made it matter.
To the clients who got it, who backed instinct over caution, who chose something real over something safe, thank you.
The Different Folk was never ours to keep. It belongs to the artists, and they’re still out there. Find them. Work with them. Pay them properly.
The Different Folk x