Archives: Work

Justine reimagines an oat milk brand that breaks free from the sea of sameness

When we asked Justine to reimagine one of her everyday favorite products, she went all in – designing a whole campaign devoted to Oat Club: an imagined oat milk brand, “designed exclusively for oat people,” she explains. Infused with her signature style, from vibrant packaging illustrations to a playful cast of characters, every detail was designed to stand out on both shelves and on-screen.

Justine Jossart

"Little details are everything in surprising the viewer"

Troy Browne gives Stock X’s UK debut some serious sole

For the sneaker giant’s first UK campaign, Troy’s collage-inspired CGI animation takes us on a wild ride through iconic kicks—from adidas to Dunks.

In the talented hands of mixed media artist Troy Browne, even the freshest sneakers have an extra kick to them. US-based online sneaker marketplace Stock X wanted a killer first UK campaign, so its creative agency Otherway reached out to us.

And we provided the production. Troy delivered a ‘back to school’ CGI animation. A new approach, in his inimitable proportion-playing collage style. Beginning with unboxing orange Adidas Spezials; vaulting into Nike Airs, New Balance and On sneakers; ending with – our pick – a pair of brown Dunks.

Magdiel Lopez hits the road with Buchanan’s and a bold take on identity

For the #ComoLoDigas campaign, Magdiel turned a Houston-bound bus into a rolling tribute to language, heritage and the many ways to say “Buchanan”.

As part of its #ComoLoDigas campaign, Buchanan’s Whisky wanted to celebrate the diversity of Hispanic American culture by honouring the multiple pronunciations that exist for ‘Buchanan’ within the same community. Alongside other local artists, Magdiel Lopez created a typographic treatment for the pronunciation which best reflected his community’s relationship with the brand.

And on a bus bound for Houston, that articulation came to life. A vibrant expression of his personal style and heritage, Magdiel reinforced the campaign’s concept by playing with perspectives to give onlookers pause for thought.

Body Shop, South African style

From its flagship stores to its festive celebrations, Yay Abe’s art is now a fundamental part of The Body Shop’s presence in South Africa.

Commissioned by the retailer to create nine distinct murals for nine different branches, the TDF artist started with local landmarks – and added an Abe twist. By infusing each piece with distinct cultural relevance, he wanted to create something “instantly recognisable but still unique to the area it represented”.

The overarching concept, Yay says, was simple: “make it proudly South African”. Painting in front of a live audience at the launch of a store in Cape Town reinforced the collectivity running through his work. The murals’ impact led to the creation of an Advent calendar, a tangible expression of South African culture and a keepsake for the people who call it home. For Yay, “this one felt different”. We see why.

Yay Abe

“It’s about celebrating the Mzansi spirit. South Africa is so diverse and rich in culture, and that’s what we wanted to highlight”

What screams ‘global sporting competition in France’ better than macaron-shaped dumbbells? oh and a baguette-shaped boxing bag.

Bernardo Henning put his stamp on an immersive installation to celebrate 2024’s Olympic hosts. Commissioned by V/Collective for Hang Lung Malls in China, Bernardo worked on his creation from afar which was a welcome challenge.

 

Having previously collaborated with Bernardo, V/Collective knew he’d make the perfect fit for such a playful (both visually and physically) project. “The advertising landscape in Asian countries like China and Japan is incredibly exciting,” says TDF’s Em. “We hope this momentum will lead to more installation projects here in the UK and across Europe.”

Bernardo Henning

“I’m always focused on digital work and an installation is a big step, but that's what I liked most about this project. It meant working on a new scale and thinking about how people would interact with it."

The Art of Welcome - Akwaaba at the African Cup of Nations

Yay Abe and Maxime Manga faced a mammoth task: to create an installation capturing Côte d'Ivoire's essence during the opening ceremony of the African Cup of Nations. Commissioned by Bakuza, the project was a celebration of unity through the beautiful game. The challenge was to weave the rich traditions of the tournament with a forward-looking vision, making the nation's cultural heartbeat tangible and immersive.

In January 2024, the work of two TDF artists took centre stage at the opening ceremony of The African Cup of Nations – the continent’s biggest football festival – infusing the biennial sporting event with a sprinkling of cultural storytelling.

Bringing the essence of AFCON to life in front of a global audience in Ivory Coast, Yay Abe and Maxime Manga honoured the host country’s customs in the creation of a ceremonial carpet. TDF’s largest canvas to date, it was characterised by deep colours, strong lines and cultural motifs.

The biggest scale project TDF has seen, the artists’ vast installation spanned 46x91 metres, drawing the eyes of thousands of fans to soak in every detail. From the outlines of architecture to the wind turbines, the design contained cultural Easter eggs, giving spectators more than just a game to enjoy.

Yay Abe

"Looking back, the sheer beauty of this project was the scale of it all. We designed it on our tiny laptop screens, extensively crafting and defining each corner of both artworks. Then, seeing our work blown up to the size of a football field with millions of eyes watching it at the same time, was a wild experience.”

Procreate Dreams & The Power of 3.

Bernardo Henning, Maxime Manga and Troy Browne showcased the app’s animation power with punchy vignettes, live at Playgrounds Festival.

Three TDF artists brought the heat to the launch of Procreate’s all-new animation app, Procreate Dreams.

Bernardo Henning, Maxime Manga and Troy Browne created a series of high-octane vignettes that lit up the screens at the Playgrounds Festival in London, showcasing the technology to an audience of animation heavyweights.

Among them for the announcement was the TDF team, who joined the throng on Tottenham Court Road to see the animations trigger instant engagement from the public.

Bernardo played with pace and perspective, Maxime provided colour pops and Troy pushed the power of motion, all expertly demonstrating the depth of the technology.

Troy Browne

“I wanted to create something with high energy, while keeping it simple”

Bernardo Henning

"I tried to find a small story to tell in both cases. One influenced by sports, motion and explosion, guided by body movement; the other, more stylish and fashion-based.”

The song Final Hour took on a whole new meaning for Maxime Manga

Maxime Manga brought his bold visual language to the stage, transforming the legendary artist’s archive into a vibrant, motion-led celebration.

Given creative freedom to reimagine the promotional video for ‘Miseducation 25 Tour: Ms Lauryn Hill & The Fugees,’ Maxime overlaid the iconic footage with a series of animations, ensuring a particularly distinct aesthetic.

Reviewing the existing teaser, Maxime looped his favourite Lauryn Hill track and followed his artistic instinct, expertly revitalising it ahead of the Grammy Award-winning act’s long-awaited return.

Maxime Manga

“The challenge was releasing so many animations in such a short time. When you have Lauryn Hill on the phone, you put a certain pressure on yourself, in addition to the work itself – and this cocktail is just too beautiful.”

Andrew Hudson brings World Cup energy to ITV Sport

With bold type, colour bursts, and zero downtime, Andrew’s fast-turnaround animations captured rugby’s biggest moments as they happened.

As rugby mania hit fever pitch in recent weeks, Andrew Hudson stoked the flames even further with a series of high-energy sequences for ITV Sport, capturing the essence of the World Cup in real time. As part of the channel’s coverage, he created fast-paced animations to promote upcoming fixtures; powerful vignettes enhanced by pops of colour and trademark typography.

By using his signature style to frame match footage, Andrew put the inimitable Hudson stamp on the sport while expertly building on a truly unique atmosphere.

Andrew Hudson

“It’s a fast-paced job, as there’s not long between games, but there is plenty of creative freedom and excellent sporting action to choose from”

Exploring dual identities.

For South Asian Heritage Month, Murugiah discusses his first 3D installation, connecting with his Sri Lankan roots, blending cultural references, and improving representation in the industry

Murugiah

“I use a lot of reference points in the same way that someone would look at Sri Lankan culture from a far away place. My work at the moment is very observational, it's very reference-heavy, pulling from various points of my culture. Maybe down the line, it might be more informed with my relationship to Sri Lanka.”

Born in England and raised in Wales, Murugiah describes the connection between his art and his Sri Lankan heritage as one that’s always evolving.

"Rangoli Mirrored Cosmos", his first first-ever installation, is a modern celebration of Diwali. The piece invites people to explore the cosmic significance of the festival and its cultural symbols, including mandalas, used as both a marker of the physical universe and a way to envision the spiritual self.

Murugiah psychedelic, surrealist work features colourful characters, high-contrast patterns and every shape imaginable – all fixed in dream-like compositions that feel both chaotic yet incredibly purposeful.

Murugiah

“We've mirrored the inside of the petals to create a cosmos where each mandala is a universe within itself. It's a really fun way to talk about the multiverse and the universes within a person. It’s hopefully something people will experience as they walk through the installation – mirroring themselves into an infinite universe.”