Bernardo Henning x John Lewis

Bernardo Henning x John Lewis

Related work

Rediscovering fun: Bernardo Henning reinvents one of Britain’s iconic department store windows.

In a fun-filled collaboration with John Lewis, Bernardo helped relaunch its Kidswear identity with Funwear – a campaign built around the idea that play should be at the heart of everything.

Bernardo Henning

"I love character design so it was good to work with my studio to create different crazy characters. They were designed for kids to interact with them, whether physically in-store or to have them featured on bags, pins or other elements – until they become new friends."

Together with his design studio Hola Bosque, Bernardo crafted playful elements ranging from planets and typography to quirky characters that kids could “adopt” as new friends. These designs carried through the entire campaign, appearing on bags, pins, window displays, and even floor vinyls.