Working closely with renowned nail care brand Essie, Josephine Rais starred in a global campaign all about how colour expresses individuality.

Familiar with Josephine’s work and her dopamine-boosting palette, the Essie team reached out to to kickstart the collaboration: “We love the way you use vivid, feel-good colours in your creations and the joy and dynamism that comes through in every single thing you create.” Josephine flew out to Cape Town to shoot the campaign – her first time in-front of the camera.

Following the global commercial, the TDF artist was selected for the roll-out in her native Germany. Crafting an enormous mural in bustling Berlin has been a life-long dream for Josephine, “This has been on my bucket list forever, and now it’s finally happening,” she says.

Josephine’s full involvement resulted in a heightened sense of authenticity. “Essie gave us the freedom to stay true to our vision and creativity,” she says. “This level of trust and collaboration made the experience truly rewarding and inspiring, allowing us to create something that felt like us.”