A world where typography dances, bright colours sing, and inspirational messages take the mic with the combined force of a “pep talk and a protest.” His flair for design flourished while honing his craft in traditional signage, a skill he fused with illustration and graphic design. Endlessly stimulated by the textures of his urban surroundings, he riffs snippets of conversation, song lyrics and motivational quotes into visual earworms. Music, especially hip-hop and jazz, lays the groove for his lettering. 

It twists and stretches with restless human life – a visual high-five. For ITV Sport’s Rugby World Cup coverage, he delivered punchy, fast-turnaround animations, capturing the tournament's roar in real time. For Transport for London, he turned safety messaging into a bold narrative, setting the pace for the heartbeat of the city. Always big messages, always with an inspiring delivery – Hudson sets his own unmistakable tempo.