Andrew Hudson brought his bold, textural style to Transport for London’s Safety Campaign, designing a striking series of 18 posters that reimagined TfL’s visual heritage while delivering important safety messages to London commuters.

TFL wanted energy and creativity but with absolute clarity, so every decision balanced bold visuals with functional legibility – crucial for a safety campaign.

This project also inspired Andrew’s personal series, Eyes Down. While travelling on the Tube, he began sketching commuters absorbed in their phones – modern moments of stillness that contrast the city’s energy. These sketches are now evolving into a series of paintings on canvas, capturing what Andrew calls “a snapshot of our times” – much like his TfL posters document the city’s present-day visual identity.