Bernardo Henning x V/Collective
Bernardo Henning x V/Collective
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What screams ‘global sporting competition in France’ better than macaron-shaped dumbbells? oh and a baguette-shaped boxing bag.
Bernardo Henning put his stamp on an immersive installation to celebrate 2024’s Olympic hosts. Commissioned by V/Collective for Hang Lung Malls in China, Bernardo worked on his creation from afar which was a welcome challenge.
Having previously collaborated with Bernardo, V/Collective knew he’d make the perfect fit for such a playful (both visually and physically) project. “The advertising landscape in Asian countries like China and Japan is incredibly exciting,” says TDF’s Em. “We hope this momentum will lead to more installation projects here in the UK and across Europe.”
“I’m always focused on digital work and an installation is a big step, but that's what I liked most about this project. It meant working on a new scale and thinking about how people would interact with it."
Cool things, once or twice a month – or your time back.
07/09/26
Six years ago we started with a simple idea: artists come first. Not sometimes. Not when it’s convenient. Always.
Everything we did came from that. Every decision, every collaboration, every piece of work.
We built something around the people who make the work, not the people who sell it. A loose, global collective of individuals who didn’t fit neatly anywhere else, and were never meant to.
Difference wasn’t a problem to solve. It was the point. And the work only worked because we trusted the people making it. Completely. No interference. No bullshit.
To the artists: this was yours. It always was. Every project we’re proud of has your mark all over it. You made it matter.
To the clients who got it, who backed instinct over caution, who chose something real over something safe, thank you.
The Different Folk was never ours to keep. It belongs to the artists, and they’re still out there. Find them. Work with them. Pay them properly.
The Different Folk x