Nav Gill, Women’s Sportswear Marketing Manager at Nike, challenged our artists to explore what movement meant to them.
Author: test_admin
Ilce Tarin Perez, Director of Content at Universal Music Group , set the tone for our roster, asking them to create a visual representation of their favourite music genre.
Simple, silly and sleepy characters, soaked in music and sound loops – that’s how Juan R Lage describes his world.
Soaked is the right word: his signature soft grain feels like encountering a mirage, emerging from the heat.
Childhood cartoons fuel Juan’s world: from Rocko’s Modern Life to Hello Kitty and the Teletubbies. You can trace this playfulness in his process: hand-drawings which bloom into dizzying rhythms. 90s nostalgia meets late-night TV shows meets heat-hazed highways, in an “exploration of movement’s plasticity.”
Layered with appreciation for Argentine cartoonists like Quino and Caloi, Juan’s work also draws from what he calls the “aesthetics of failure” – from old car washes to bands that never made it. Building on his work for major names like Spotify and K-Pop supergroup Red Velvet, Juan’s first project with us sees his dreamy textures illuminate the world of Kenzo.
Tune into Juan’s work here