In the talented hands of mixed media artist Troy Browne, even the freshest sneakers have an extra kick to them. US-based online sneaker marketplace Stock X wanted a killer first UK campaign, so its creative agency Otherway reached out to us.

And we provided the production. Troy delivered a ‘back to school’ CGI animation. A new approach, in his inimitable proportion-playing collage style. Beginning with unboxing orange Adidas Spezials; vaulting into Nike Airs, New Balance and On sneakers; ending with – our pick – a pair of brown Dunks.