Toy Shop Boy's universe is filled with nostalgic relics and recovered objects – what he calls “a virtual toy shop located in your imagination.” He draws inspiration from the overlooked ephemera of consumer culture – old packaging, toy catalogues, forgotten ads. For him, this process is deeply personal, built from an archive as a shy child who saved every box, bag and sticker sheet.

Now, his work surfs the same wave as upcycled fashion, 90s-inspired music videos and grainy old iPhone pics – an urge to rewind and recover our past selves. Big brands are taking notice: he’s crafted Nintendo-inspired Hash Browns for McDonald’s and captured the frenzied hype of a sneakerhead unboxing for BAPE.