![](https://thedifferentfolk.imgix.net/WMAF-mockup.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=9ccb725a78acaf3445bbe977e79f5ce5)
If you’re going to launch a new arts and music festival, you’re going to need a poster that rocks.
![](https://thedifferentfolk.imgix.net/IMG_3008-2-copie.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=c9bc3557ad3b0f26bea4e73767eb0ed2)
So, the Women Metronum Academy Festival turned to Clémence Gouy to conjure a visual identity that captured the essence of four days of female-led concerts, screenings and epic DJ sets. The result was a giant artistic rock goddess, replete with bass guitar, drumsticks, pen and mic.
![](https://thedifferentfolk.imgix.net/poster-rue-WMA.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=7729de4de149dfeb7b06339f6304f24c)
The artwork became emblazoned all over Toulouse, lighting up the city in kaleidoscopic pinks, maroons and yellows. The WMA’s new mascot was then screen-printed onsite on jackets, tees, tote bags and hoodies – producing upcycled, one-of-a-kind, eco-friendly festival merch. Check it out – and rock out – here.
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