![](https://thedifferentfolk.imgix.net/HM_YAY_ABE_Shot04_0662_2022-06-30-094630_fadx.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=7d5a6af4ee75cf24c466b107164b73e4)
Cape Town-based Russell Abrahams (AKA Yay Abe) has had his designs wrapped around a KFC bucket, daubed on a Soweto cooling tower and stretched across Africa’s largest billboard.
Now, they’re plastered across H&M threads in South Africa. The print collab features graphic tees, stencil-art hoodies, oversized sweaters and summer-festival-essential bucket hats, splashed with signature Yay Abe lettering and outlines. Only downside is you have to fork out for the shipping costs.
![](https://thedifferentfolk.imgix.net/HM_YAY_ABE_Shot06_1333_2022-06-30-094752_gban.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=9aafb3acb5ae1503bef089e8a839558d)
From Russell: “Collaborating with H&M South Africa is a dream come true. This opportunity is something very important. It creates access and representation.”
![](https://thedifferentfolk.imgix.net/HM_YAY_ABE_Shot02_0097_2022-06-30-094829_rswx.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=1&fit=crop&fp-x=0.5&fp-y=0.5&ixlib=php-2.1.1&w=2000&s=ad59f06b1c8d2012b00588781a2096d5)
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