New Folk: Justine Jossart

Commanding attention, Justine works explore life through a bold, surrealist lens. She uses curious characters and contrasting colors to create dynamic, lively compositions that depict all-too-relatable moods in all-too-unrelatable scenarios.

Her ever-evolving style is rooted in vintage 60s aesthetics through humour and absurdity. “My style is a blend of years of exploration, shaped by countless influences,” says Justine.

When we asked Justine to reimagine one of her everyday favorite products, she went all in – designing a whole campaign devoted to Oat Club: an imagined oat milk brand, “designed exclusively for oat people,” she explains. Infused with her signature style, from vibrant packaging illustrations to a playful cast of characters, every detail was designed to stand out on both shelves and on-screen.

It’s bold, playful and something fresh - which is hard to achieve when brands start to feel homogenous in style.

With a firm belief that “little details are everything in surprising the viewer”, Justine is the perfect choice for injecting personality into a brand.

Check out some of Justine’s inimitable illustrations here.