Yay Abe - H&M
15th June 2022
"Access and representation"
Cape Town-based Russell Abrahams (AKA Yay Abe) has had his designs wrapped around a KFC bucket, daubed on a Soweto cooling tower and stretched across Africa’s largest billboard.
Now, they’re plastered across H&M threads in South Africa. The print collab features graphic tees, stencil-art hoodies, oversized sweaters and summer-festival-essential bucket hats, splashed with signature Yay Abe lettering and outlines. Only downside is you have to fork out for the shipping costs.
From Russell: “Collaborating with H&M South Africa is a dream come true. This opportunity is something very important. It creates access and representation.”
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