Josephine Rais x Mind Switchers
20th March 2023
Purpose & power
Known for using her craft to communicate conviction, Josephine Rais was commissioned to produce artwork that encapsulates the mission of Mind Switchers: a French non-profit that seeks to galvanise the public, encouraging citizens to be the change they want to see in society.
Bringing her instantly recognisable style to the foundation’s home page, the Berlin-based artist emboldened Mind Switchers’ message through a series of illustrations pulsating with purpose and power. Depicting empathy, resolve and optimism in her protagonists’ expressions, Josephine used an uplifting colour palette to produce a visual representation of Mind Switchers’ ethos, in a masterful example of creative translation.
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