Picture a fitness-related image. You know the one, on magazine covers and Instagram feeds. Rippling abs. Gargantuan arms. All tiny vests and jacked chests, glumly holding a pair of 30kg dumbbells.
It’s… just a bit dull, isn’t it? That’s why when the guys at workout app Freeletics wanted to launch an ad which stands out from the muscly pack, it turned to our own Josephine Rais.
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